Sidharth Sreekumar
B2B & AI PRODUCT LEADER
USER RESEARCHER
AUTHOR
Greetings 🖖
About Me
I am a B2B and AI product leader with 10+ years expertise in building world-class B2B data and content products.
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I specialize in crafting engaging user journeys and driving usage growth and implementing effective AI/ML workflow solutions​​. ​My secret sauce is leveraging deep insights from user research and analytics, and keeping the focus on delivering user value.
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I also pride myself on building highly effective agile teams at The Economist Group and The Smart Cube, and place immense value in mentoring and empowering product and engineering teams.
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And most importantly, I am a researcher at-heart, and spent the last two years deep diving into the world of AI implementation and impact in South Asia. My latest book, Enter Prompt: Navigating AI in the World's Largest Democracy (Penguin Business, 2025) is now available on bookstores and Amazon.
My Work
Experience
2020 - 2025
Senior Product Manager
The Economist Group
Canada (Remote) and India
Led user engagement roadmap and AI/ML implementation for EIU Viewpoint, a B2B intelligence platform serving economic, financial risk and ESG data to 1000+ enterprise and government clients, and grossing $35mn ARR.
Achieved 2x content usage growth over 24 months through analytics- and user research-led product strategy.
2019 - 2020
Product
Krew
Led product and design initiatives for gamified sports community app enabling sports clubs to engage with internationl fans.
Delhi, India
2015 - 2019
Product Innovation Manger
The Smart Cube
India
Setup company’s first product lab, and led 0-to-1 launch of 3 B2B SaaS products aimed at procurement and supply chain professionals.
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Led development of Smart Fleet, an ML-powered data platform monitoring data for 40,000+ vehicles and uncovered $10mn savings for clients.
Enter Prompt
Navigating AI in the World's Largest Democracy
India, the largest democracy and fastest-growing large economy in the world, faces unique challenges when it comes to the epochal artificial intelligence.
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This scrupulously researched book—which includes interviews with practitioners, policymakers and tech evangelists—answers the questions every Indian today is grappling with.
Steering clear of utopian hype and dystopian gloom, this book provides a balanced and nuanced understanding of AI's use cases and impact on our lives, livelihood and society.
A rare technology book that speaks to every Indian household, exposing both AI's emancipatory promise and surveillant perils.
